Are you ready to dominate your niche?
Is the competitive ecommerce market spurring you on?
Regardless of your answer, it's not enough to hope that your new store will hit it big. Google ranking top of the list requires a great deal of work, but it's not impossible.
Ecommerce marketing is constantly evolving. There are tried and tested methods to grow your online business but adapting them for your specific online store is no easy feat.
There are a few methods that cut through the noise and focus on actions that generate quantifiable results. The top-performing ecommerce stores are earning those leads using a small number of simple, yet powerful, techniques.
So in this blog, I'm taking you through everything you need to know, from the ground up. I'm talking about the tactics that every single high-growth ecommerce stores put into place for major success.
Are you ready? Let's do it!
Do Traditional Marketing Techniques Work?
The main misstep many online store owners make…
Is trying to apply traditional marketing to their online businesses. Put simply, this just doesn't work.
Ecommerce is an online business, which means the marketing has to be online too. This requires a different set of strategies than a traditional shop.
For instance, when someone sees a traditional shop on the street, they will then make the decision to walk over and browse the items. The process is simple; whether or not they make a purchase is down to the value that they receive at that moment in time.
Ecommerce stores, on the other hand, are different. The discovery process is completely different. So are the factors affecting a customers' buying decisions. These are online which means online marketing is the only way to go.
Put simply, you should be focusing on the following areas:
Bringing in as much qualified traffic as possible (organic and paid)
Optimising your website's conversion rate
Retaining your customers and securing repeat sales
Scaling up your operations
A BigCommerce agency can assist you in all the above. It's vital to have the relevant ecommerce services in place, from a reputable source, when running your online store.
Do Ecommerce Marketing Services Provide The Right Advice?
So what are the most vital ecommerce services that will provide you with that advice?
The answer might surprise you, but at Envisage, we have seen this work time and time again. We are incredibly confident that these strategic services will set you up for ecommerce success.
The truth is, the right ecommerce services are going to optimise all areas of your online store and marketing plan. They are going to focus on:
Optimising your conversion rate and platform first (it's pointless wasting money on marketing if your platform doesn't convert)
Helping you build an effective sales funnel, to attract your ideal customers
Setting up email marketing funnels for you, to generate profit on autopilot
Scaling your operation to fit your growth
Optimise Your Ecommerce Platform For Conversion
What makes the above stand out from all the other marketing options?
The reason is that the whole ecommerce plan is built for conversion.
This means that your potential marketing spend is 100% focused on converting people into paying customers.
Conversion rate optimisation (CRO) services are the key.
The Envisage Marketing Plan works because the ecommerce services in place will 100% optimise your conversion rate, right from the start.
The team will take a close look at your website design, checkout flow and more to spot any issues that will need to be addressed.
The ecommerce services then implement methods to iron out any problems to drive higher conversion rates. The best performing stores are converting at 5.31% and higher.
For instance, are you convinced that your checkout flow needs to be updated?
Here is some essential information about why the checkout process needs to be so frictionless. For example, one study found the longer a checkout process was, the lower the conversion rates. One percent of buyers abandoned their shopping carts if the checkout process required 20 steps or less. The number doubled to 2% for 21-30 steps, and rose to 3% for more than 30 steps.
If your site takes over three seconds to load, 50% of customers are going to leave. Do the math on how much that can cost you.
Ecommerce Marketing Services: Maximize Your Sales Funnels
The next stage is to then funnel traffic through your sales funnel.
The Envisage marketing plan again is a guaranteed way to do this.
This is because the methods in place will 100% maximise your sales funnels.
Social media optimisation (SMO) and Search Engine Optimization (SEO) services are the next steps for the team to take.
Marketing is only ever going to bring the right traffic through when the content marketing is absolutely correct.
The team will take a close look at your social and organic search content, then will then make the recommendations that you need to be driving quality traffic, targeted at your desired audience, through the sales funnel.
Statistics prove the value of organic search. This source of traffic is an absolute must and will keep on coming back, time after time.
Marketing services look at social media optimisation and can also include social commerce optimisation and even AdWords services too. Stores that use social media see 32% more sales compared to those without a social presence. This all needs to focus on bringing in leads who are intent on buying. The social media accounts are going to be the heart and soul of your sales funnels, with effective content marketing services.
Automate With Email Marketing Funnels
The final stage is to then retain the traffic you have.
The great thing about the Envisage Marketing Plan is that, by now, you have already got guaranteed email marketing funnels in place.
Email marketing automation has a phenomenal ROI. That's why it's essential to take advantage of a service that secures this for you.
Email funnels should be automated, so that you are generating revenue with little to no effort (profit on autopilot, remember? ).
Email marketing services will secure automated funnels for you, that will work for your business, including abandoned cart sequences, post-purchase series and even win-back sequences, to tempt your lapsed customers to come back and shop with you again.
Email marketing is an area that absolutely needs to be taken care of by experts, and this is what the team will do. They will focus on getting your email marketing in place.
This is one of the biggest mistakes online store owners make when trying to get their store running. They can't seem to see past the potential for revenue growth by optimising their platform first, focus on their sales funnels and then automate their sales with email marketing funnels.
The Envisage Marketing Plan is your ticket to fixing this.
Wrapping It Up
The good news is, now you know exactly what the top ecommerce stores are doing, you can get the ball rolling with confidence.
It's essential to pick an agency who understands ecommerce (most don't).
Take your time and do your research.
Choose wisely.