LinkedIn Introduction Message: How To Connect That Converts

In the bustling digital marketplace of LinkedIn, your LinkedIn introduction message is more than just a formality – it's your digital handshake, your first impression, and quite possibly, your ticket to a game-changing connection. 

I've seen firsthand the power of a well-crafted message to turn cold leads into warm conversations, opening doors to collaborations, partnerships, and career-defining opportunities.

But let's be honest: standing out in a sea of generic requests is no easy feat. If you're tired of your messages disappearing into the void, then you're in the right place. 

What to expect in this blog

I'm about to share my battle-tested strategies for crafting LinkedIn introduction messages that actually convert. We'll cover everything from understanding your audience to writing compelling copy that gets noticed (and accepted!).

By the end of this article, you'll have a toolkit of proven techniques to not just connect, but to initiate meaningful relationships that propel your professional journey forward. Get ready to transform your LinkedIn game!

Personalize for impact 

Think about receiving a generic message. Did you feel excited to respond? Probably not. The same applies to your LinkedIn connection requests. 

A cookie-cutter LinkedIn connection message gets lost in the noise, but personalization demonstrates genuine interest. It sparks curiosity and makes the recipient feel valued, significantly increasing your acceptance chances.

I'm not suggesting writing a novel for each person. Even a few well-placed details can make all the difference. Did you attend the same university? Did you both speak at an industry event or webinar? 

Build rapport

Perhaps you share a common professional group or have mutual LinkedIn connections? Mentioning a shared connection or interest builds rapport from the get-go and sets you apart from the generic "I'd like to add you to my network" crowd.

A LinkedIn profile of a freelancer

Research their profile

Before you hit "Connect," take a few minutes to browse the person's LinkedIn profile. What are their interests? What kind of LinkedIn articles do they share or engage with? 

What are their career goals or current projects? What does their work history look like? Have they recently received any promotions or awards? This valuable intel allows you to tailor your LinkedIn connection message to their specific needs and aspirations.

Reference shared experiences

If you've crossed paths before, don't be afraid to mention it. Did you attend the same conference? Were you both quoted in a recent LinkedIn article about your industry? 

Maybe you both volunteer for the same cause or share a passion for a particular hobby. Referencing a shared experience immediately breaks the ice and establishes a connection beyond a simple transaction.

Highlight relevant skills and interests

When crafting your message, highlight the skills, experiences, or interests you have in common. This shows that you've done your research and that you're not just randomly connecting with people. If you're a digital marketer reaching out to a business owner, for instance, you could mention how your expertise in SEO or social media could help them achieve their marketing goals.

Compliment their work

Everyone appreciates a genuine compliment. If you admire the person's work, let them know! Did they recently publish a thought-provoking article? Did they give an inspiring presentation? 

Complimenting their achievements not only flatters them but also demonstrates that you're genuinely interested in their work and what they have to offer.

Keep it brief and focused

Remember, people on LinkedIn are busy professionals. Keep your introduction concise and to the point, ideally around 3-4 sentences. 

A brief, personalized message is much more likely to get a response than a rambling monologue. And if you're looking for inspiration, consider using LinkedIn message templates as a starting point, but always add your personal touch to make it your own.

A LinkedIn user on his phone and laptop

Crafting a compelling introduction 

Now that we've covered the importance of personalization, let's dive into the nitty-gritty of crafting a LinkedIn introduction message that grabs attention and compels the recipient to hit "Accept." Remember, this message is your chance to make a strong first impression, so let's make it count!

You also look for LinkedIn articles people search online for more ideas for your introduction. 

Hook them from the start

Start with a strong opening line that hooks the reader and sets the tone for your message. Avoid generic greetings like "Hi" or "Hope you're doing well." Instead, try something more engaging that demonstrates you've done your research. 

For example, you could reference a recent accomplishment they've shared on their profile or a thought-provoking article they've published on LinkedIn Articles.

You could say, “I've been following your career with interest and I laud your achievements at [company name]." Or, "I really enjoyed your article on [topic]. Your insights on [specific point] were particularly insightful."

Ditch the sales pitch

Avoid coming across as overly promotional or salesy in your initial LinkedIn connection request. Remember, the goal is to establish a genuine connection, not to bombard them with your products or services. Save the sales pitch for later, once you've built rapport and established trust.

Instead, focus on expressing your interest in their work or sharing a relevant insight that might be valuable to them. This could be a recent industry trend you've noticed, a helpful resource you've come across, or a thought-provoking question related to their field of expertise. 

You could also mention a mutual connection or a shared interest you discovered on their profile.

Keep it professional and positive

While it's important to be genuine and personable, remember that LinkedIn is a professional networking platform. Maintain a professional tone in your LinkedIn connect message, avoiding overly casual language or slang.

A shot of a LinkedIn office from the outside

Be mindful of LinkedIn's Community Guidelines and User Agreement, which emphasize respectful and professional communication.

If I were you, I would always take note of the brand policy on LinkedIn when sending out my connections. This is to avoid being flagged by other users. 

Showcase your value proposition

While you don't want to be overly promotional, it's still important to give the recipient a reason to connect with you. Briefly mention your skills, experience, or interests that align with theirs. This could be a shared industry, a common professional goal, or a mutual interest in a specific topic.

For example, if you're both interested in digital marketing, you could mention your expertise in SEO or social media and express your interest in learning more about their approach. Or, if you're both involved in the same professional organization, you could mention your role and express your desire to connect with fellow members.

Examples of effective opening lines

Here are a few more examples of effective opening lines you can use in your LinkedIn introduction message:

  • I really enjoyed your recent LinkedIn article on [topic]. Your insights on [specific point] were spot on, and I'm curious to hear more about your experience with [related aspect].
  • I noticed we're both connected to [mutual connection name]. I've always admired their work in [industry/field] and I'm curious to learn more about your experience working with them.
  • "I've been following your company's work for some time now. I'm particularly impressed with your recent [accomplishment]."

By starting with a personalized and engaging opening line, you'll immediately capture the recipient's attention and increase the likelihood of them accepting your LinkedIn connection request.

The body of your LinkedIn introduction message

Now that you've hooked your reader with a compelling opening line, it's time to build the bridge that connects you. This is where the body of your LinkedIn introduction message comes into play.

The LinkedIn platform on an app-selling website

Think of it like this: your opening line is the appetizer, but the body of your message is the main course. This is where you flesh out your connection request, establish rapport, and clearly communicate your purpose for reaching out.

More than just networking

While it's fine to express a desire to expand your LinkedIn circle, you need to give the recipient a more compelling reason to accept your LinkedIn connection request.

Mention a specific reason for connecting that goes beyond simply adding another name to your list. Perhaps you're interested in learning more about their career path or you admire their thought leadership in the industry. 

Offer value

It's not just about what you can get out of the connection, but also what you can offer. If you have a skill or resource that could be valuable to the recipient, don't be afraid to mention it.

Perhaps you can offer to connect them with someone in your network, share insights from a recent LinkedIn article you read, or even offer to help with a project they're working on. By demonstrating your willingness to provide value upfront, you increase the chances of a positive response.

Focus on the recipient

While it's important to showcase your own expertise and accomplishments, remember to keep the focus on the recipient. Ask them questions about their work, their interests, or their goals. 

Show genuine curiosity about their professional journey. This not only makes the conversation more engaging but also demonstrates that you're genuinely interested in building a meaningful connection.

Examples of value-driven body copy

Here are a few examples of how you can incorporate value into the body of your LinkedIn connection message:

  • "I've been following your work on [project/company] and I'm really amazed with your [specific accomplishment]. I'd love to learn more about your approach to [relevant topic]."

  • "I noticed you're also passionate about [shared interest]. I recently came across this [resource/article] that you might find interesting."

A man writing a LinkedIn message on his laptop

By crafting a value-driven message that focuses on the recipient, you'll increase the likelihood of them accepting your LinkedIn connection request and pave the way for a mutually beneficial relationship.

Calls to action and next steps

Your LinkedIn connection message is a journey. The closing sentence is your destination, directing the recipient on what to do next. A clear and compelling call to action (CTA) is crucial for guiding the conversation in the direction you want.

Not all CTAs are created equal. The best one depends on your goals for the LinkedIn connection request.

Tailoring your CTA

If your goal is simply expanding your network, a simple CTA like "I'd love to connect and learn more about your work" might work. But with specific objectives, tailor your CTA accordingly.

For collaboration, say, "Would you be open to discussing potential collaboration opportunities over a virtual coffee next week?" If seeking advice, ask, "Would you be willing to share your insights on [topic] over a quick phone call?" Be specific and actionable, giving the recipient clarity on your intentions.

Specific and actionable CTAs

Ask a more specific question related to their work or experience. Offer value if you have a helpful resource or insight. Share a relevant article, tool, or an introduction to someone in your network. Keep it short and sweet. Your CTA should be concise and easy to understand.

Beyond the CTA: following up

Your LinkedIn connection message is just the start. If accepted, don't let the conversation fizzle out. Follow up with a personalized thank-you message and reiterate your interest in connecting further.

Share additional information about yourself or your work, or suggest a next step, like a virtual coffee chat.

A man researching about his connection from LinkedIn

Nurturing connections with your Linkedin connection message

Once connected, engage with your new contact. Like and comment on their LinkedIn articles or posts, share relevant content, and participate in groups or discussions where you both have a presence. By staying active and engaged, you'll stay top-of-mind and build a stronger relationship over time.

Leverage Linkedin features

LinkedIn InMail allows for more direct messaging. LinkedIn Groups connect you with like-minded professionals. LinkedIn Events offer opportunities to network in person.

Professionalism and courtesy

Regardless of your CTA, always maintain a professional and courteous tone. Avoid being pushy or demanding. Remember, the recipient is under no obligation to accept your LinkedIn connection request or to respond to your message.

By crafting a clear, concise, and compelling CTA, you can guide the conversation in the direction you want and increase the chances of a positive outcome.

Mastering connection etiquette 

Sending a well-crafted LinkedIn connection message is just one piece of the puzzle. Mastering connection etiquette is equally important for building lasting professional relationships on the platform. Familiarize yourself with LinkedIn's accessibility user agreement to ensure your messages adhere to the platform's standards for inclusivity. 

LinkedIn employes a team that controls community guidelines, so always be mindful of these rules when interacting with others. Here are a few additional tips to help you navigate the world of LinkedIn connections with finesse.

Be patient and respectful

Not everyone will accept your LinkedIn connection request right away, and that's okay. People are busy, and sometimes messages get lost in the shuffle. Don't take it personally, and avoid sending repeated LinkedIn connection messages or InMail messages. Instead, give it some time and move on to other potential connections.

If you do receive a rejection, don't be discouraged. It happens to everyone.

The LinkedIn app with 2 other social media platforms

Don't spam

LinkedIn is a professional networking platform, not a marketplace for mass LinkedIn prospecting. Avoid sending out generic messages to everyone you come across. Focus on quality over quantity, and personalize each LinkedIn connection message to the recipient.

Also, be mindful of LinkedIn's Community Guidelines, which prohibit spamming and other forms of unwanted communication. By respecting the platform's rules and etiquette, you'll create a more positive experience for yourself and others.

Connect with intention

Before sending a LinkedIn connection request, ask yourself why you want to connect with this person. Is there a specific reason beyond simply expanding your network? If you can't articulate a clear reason, it's probably best to hold off.

Connecting with intention shows respect for the recipient's time and demonstrates that you're not just randomly adding people to your list. It also increases the chances of a meaningful connection that can lead to future opportunities.

Respond promptly and thoughtfully

If someone accepts your LinkedIn connection request, take the time to send a personalized thank-you message. This is a great opportunity to reiterate your interest in connecting and to suggest a next step, such as a virtual coffee chat or a phone call.

If someone sends you a message, respond promptly and thoughtfully. Even if you're not interested in connecting further, a simple thank-you message is a common courtesy. Remember, good etiquette goes a long way in building a positive reputation on LinkedIn.

The takeaway

As we've seen, your LinkedIn introduction message is more than just a formality; it's a golden opportunity to forge meaningful connections. By personalizing your message, highlighting your value proposition, and following proper etiquette, you can significantly increase your chances of getting accepted. 

Remember, generic messages get lost in the shuffle. Take the time to research your target audience, tailor your message to their specific interests and needs, and offer something of value. And don't forget to follow up and nurture the connection once you've been accepted.

So, what are you waiting for? Put these tips into action and start crafting LinkedIn introduction messages that convert. Watch your network grow and open doors to new opportunities you never thought possible!

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