How To Pre-save Songs On Spotify Before It’s Released

Ever hit that "repeat" button on a song snippet, eagerly awaiting its full release? I've been there. As a music lover and digital marketer, I've discovered that pre-saving songs on Spotify isn't just about early access – it's a game-changer for artists and businesses alike.

Knowing how to presave songs on Spotify is a simple trick that offers a surprising boost in visibility and engagement. It's like giving your favorite artist a virtual high-five before the show even starts. In this guide, I'll break down the why and the how of pre-saving, sharing insights and strategies I've picked up along the way. Whether you're an artist looking to make a splash or a business owner aiming to leverage the power of music marketing, get ready to unlock a new level of musical connection.

What is pre-saving and why should you do it?

Imagine this: You're scrolling through Spotify and stumble upon a teaser of an unreleased track. It's catchy, it's got potential, and you're hooked. But waiting for the official release feels like an eternity. Enter pre-saving, your golden ticket to early access.

In a nutshell, pre-saving means reserving your spot in line for a song or album before it officially drops on Spotify. It's like pre-ordering a book – you secure your copy and eagerly await its arrival. But how does this digital pre-order benefit you, the listener, and the artist behind the music?

Benefits for the eager fan

  • Instant Gratification: The moment the song or album goes live, it's automatically added to your Spotify library. No searching, no hunting, just pure musical enjoyment.
  • Stay Ahead of the Curve: Be the first among your friends to discover and share the latest tracks, showcasing your impeccable music taste.
  • Support Your Favorite Artists: Pre-saving signals your interest to Spotify's algorithm, potentially boosting the artist's visibility and charting potential. It's a small action that makes a big difference.

The artist's advantage

  • Amplified Engagement: Pre-saves are a powerful indicator of fan excitement and anticipation. This buzz can translate to increased streams, playlist placements, and social media chatter upon release.
  • Algorithmic Boost: Spotify's algorithm takes notice of pre-save numbers. A higher pre-save count can lead to greater exposure through personalized playlists like Release Radar and Discover Weekly.
  • Data-Driven Insights: Pre-saves offer valuable data about audience demographics and preferences, helping artists refine their marketing strategies and connect with their target listeners.

How to presave songs on Spotify: a quick guide

Ready to jump on the pre-saving bandwagon? It's easier than you might think:

  1. 1
    Find the Pre-Save Link: Artists and labels typically promote pre-save links through social media, email campaigns, or dedicated landing pages. Keep an eye out for these announcements!
  2. 2
    Click and Connect: Clicking the pre-save link will redirect you to a Spotify authorization page. Simply log in to your Spotify account (or create one if you haven't already).
  3. 3
    Confirm and Celebrate: Spotify will confirm your pre-save. That's it! You're now officially in line for the musical treat.

From fan to superfan

Pre-saving is more than just a click – it's a way to deepen your connection with the music you love. For businesses and marketers, understanding this trend can open doors to creative partnerships and campaigns. By tapping into the power of pre-saves, you can leverage the excitement surrounding new releases, boost brand visibility, and engage with your audience in a meaningful way.

How to pre-save songs on Spotify (step-by-step guide)

Pre-saving music on Spotify is a fantastic way to ensure you're the first to listen to your favorite artists' new releases. It's like a virtual "reservation" for songs or albums, automatically adding them to your library the moment they drop.

Why pre-save?

  • Never Miss a Beat: New releases appear in your library instantly.
  • Stay in the Know: Get notified when the music is available.
  • Support Your Favorite Artists: Pre-saves help artists gauge interest and build momentum.

How to pre-save: a platform-specific guide


1. Spotify Desktop App

  • Find the Pre-Save Link: Most artists share pre-save links on their social media, websites, or email newsletters. Look for a button or link that says "Pre-Save on Spotify."

  • Click the Link: This will open the Spotify app (if you're logged in) or prompt you to log in.

  • Confirm Your Pre-Save: You'll usually see a confirmation message or button. Click it to finalize the pre-save.

2. Spotify Mobile App

  • Get the Link: Similar to the desktop method, find the artist's pre-save link.

  • Open in Spotify: The link should open directly in the Spotify mobile app.

  • Pre-Save: Tap the "Pre-Save" button and you're done!

3. Web Browser

  • Locate the Pre-Save Page: Artists often create special landing pages for pre-saves.

  • Connect Spotify Account: If you're not already logged in, you'll be prompted to connect your Spotify account.

  • Pre-Save: Follow the on-screen instructions to complete the process.

Troubleshooting tips:

  • Can't Find the Pre-Save Link? Check the artist's official channels or join their mailing list for updates.

  • Link Not Working? Make sure you're logged into your Spotify account and try again.

  • Pre-Save Didn't Work? If you don't receive a confirmation, double-check or try a different method.

Beyond pre-saves: spotify countdown pages

Some artists create Countdown Pages on Spotify. These dedicated pages let you pre-save, see the tracklist, pre-order merch, and even watch exclusive content.

Let me know if you'd like any adjustments or further details!

Troubleshooting pre-save issues

Pre-saving your favorite songs on Spotify should be a seamless experience, but sometimes hiccups occur. Here's a comprehensive guide to resolving those pesky pre-save issues:

1. Pre-save link isn't working:

  • Check Your Internet Connection: A stable internet connection is essential for pre-save links to work properly. Ensure you're connected to Wi-Fi or have a good mobile data signal.
  • Clear Browser Cache and Cookies: Browsers store temporary files (cache) and data (cookies) that might interfere with website functionality. Clearing them can often resolve link issues.
  • Open Link in Spotify App: If the link doesn't open directly in the app, copy and paste it into the Spotify search bar. This might trigger the pre-save process.
  • Try a Different Browser or Device: Sometimes compatibility issues arise. Try using another web browser (Chrome, Firefox, Safari) or a different device (phone, tablet, computer).
  • Disable Ad-Blockers or VPNs: Ad-blockers and VPNs can sometimes disrupt website scripts, including pre-save links. Temporarily disable them and retry the pre-save.
  • Contact Artist or Label: If the link remains problematic, inform the artist or their record label. They might be aware of the issue and offer alternative pre-save methods.

2. Pre-saved song not appearing in library:

  • Verify Release Date and Time: Double-check the official release date and time of the song or album. Time zone differences can sometimes cause confusion.
  • Refresh Spotify: Close and reopen the Spotify app or refresh the web player. This can often resolve display glitches and update your library.
  • Check Playlists: Pre-saved music might automatically be added to "Liked Songs" or genre-specific playlists. Search for the song in those playlists.
  • Search Manually: If you can't find the song in playlists, search for it manually within Spotify. Sometimes it's added to your library but doesn't appear prominently.
  • Restart Device: If the issue persists, restart your phone, tablet, or computer. A fresh start can sometimes fix unexpected glitches.

3. Pre-save confirmation not received:

  • Log Out and Back In: Log out of your Spotify account and log back in. This can refresh your session and potentially resolve the confirmation issue.
  • Try a Different Pre-Save Method: If you pre-saved via a link, try doing it directly through the Spotify app or website. Different methods might work better in certain situations.
  • Contact Spotify Support: If you've tried all troubleshooting steps without success, reach out to Spotify's customer support for assistance. They can investigate further and help you complete the pre-save.

Remember: Patience is key! Sometimes technical hiccups happen, but with these troubleshooting tips, you'll be jamming to your pre-saved tunes in no time.


While Spotify is a popular music streaming platform, it's not the only option for pre-saving your favorite songs. Here's a look at alternative platforms and tools that offer similar pre-save functionalities:

  1. Apple music pre-add:

  • For Apple Music subscribers, the "Pre-Add" feature functions similarly to Spotify's pre-save.

  • Artists and labels often provide specific "Pre-Add on Apple Music" links on their social media or websites.

  • Clicking the link opens the Apple Music app, where you can confirm the pre-add.

  • The song or album is automatically added to your library on its release date.

  1. Deezer pre-save:

  • Deezer, another popular streaming platform, also offers pre-saving.

  • Look for "Pre-Save on Deezer" links shared by artists or labels.

  • The process is similar to Spotify and Apple Music, with confirmation required within the Deezer app.

  • Deezer might also send you notifications about the upcoming release.

  1. Third-party pre-save platforms:

  • Several third-party platforms specialize in pre-save campaigns for artists and labels.

  • These platforms (e.g.,, Linkfire, SmartURL) often offer additional features like:

    • Custom pre-save landing pages.

    • Integration with multiple streaming platforms (including Spotify, Apple Music, Deezer, and more).

    • Analytics and insights into pre-save campaign performance.

    • Fan engagement tools like contests and rewards.

  • Artists and labels might use these platforms to create more comprehensive pre-save campaigns.

  1. Direct-to-fan pre-orders:

  • Some artists offer direct pre-orders through their websites or online stores.

  • This option might include digital downloads, physical copies, or exclusive merchandise bundles.

  • While not technically a "pre-save," it still allows you to reserve the music and receive it on release day.

Tips for pre-saving on alternative platforms:

  • Look for Official Links: Always use official links provided by the artist or label to ensure a secure and legitimate pre-save process.

  • Check Platform Compatibility: Verify that the pre-save link or platform is compatible with your preferred streaming service (Apple Music, Deezer, etc.).

  • Follow Instructions Carefully: Each platform might have slightly different steps for pre-saving. Read instructions carefully to avoid errors.

  • Be Patient: Even with pre-saves, there might be a slight delay in the song or album appearing in your library after its official release.

By exploring these alternative platforms and tools, you can expand your pre-save options and never miss out on new releases from your favorite artists.

Tips for artists: how to promote your pre-save campaign


Pre-save campaigns are a powerful tool for artists to build anticipation, engage fans, and boost their release's visibility on streaming platforms. Here are some effective strategies to promote your pre-save and generate excitement:

  1. Leverage social media:

  • Share Eye-Catching Visuals: Design visually appealing graphics and videos highlighting the pre-save link, release date, and key details about the music.

  • Create Engaging Content: Post teasers, snippets, behind-the-scenes glimpses, or interactive content like polls or Q&A sessions to spark interest and conversation.

  • Use Hashtags: Research and use relevant hashtags (e.g., #NewMusic, #PreSave, genre-specific tags) to increase discoverability.

  • Run Contests and Giveaways: Incentivize pre-saves by offering exclusive rewards like signed merchandise, virtual meet-and-greets, or early access to content.

  • Collaborate with Influencers: Partner with influencers or other artists who align with your genre and audience to broaden your reach.

  1. Utilize email marketing:

  • Send Dedicated Emails: Announce the pre-save to your email subscribers, emphasizing the benefits and providing a clear call-to-action with the pre-save link.

  • Personalize Your Messages: Tailor your emails to resonate with your fan base, using their names, referencing their past interactions, or offering exclusive perks for pre-saving.

  • Segment Your List: Send targeted emails to different segments of your audience based on their preferences or past behavior to increase relevance and engagement.

  1. Optimize your website and social media profiles

  • Prominently Display the Pre-Save Link: Add it to your website's homepage, your social media bios, and relevant posts.

  • Create a Landing Page: Design a dedicated page on your website with all the essential information about the release, artist bio, and an easy-to-use pre-save button.

  • Use Widgets and Embeddable Players: Embed pre-save widgets on your website or blog to make it easier for visitors to pre-save.

  1. Engage your community:

  • Respond to Comments and Messages: Actively interact with fans on social media, answer their questions, and thank them for their support.

  • Host Live Q&A Sessions or Livestreams: Create opportunities for real-time interaction with your fans to build excitement and answer questions about the upcoming release.

  1. Cross-promote:

  • Mention the Pre-Save in Other Content: Include the pre-save link in your YouTube videos, podcast descriptions, or other relevant online platforms where you have a presence.
  • Partner with Other Artists or Brands: Collaborate with other artists or brands for cross-promotion, reaching new audiences and expanding your pre-save reach.

Pre-save campaigns are an invaluable tool for artists to build momentum and engage with their fanbase ahead of a new release. By implementing these promotional strategies, you can maximize your pre-saves, foster excitement, and set the stage for a successful launch. Remember, the key is to be creative, consistent, and genuinely connect with your audience.

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