LinkedIn’s algorithm changes over time because it’s powered by machine learning.
Last year, the platform was filled with posts like, “I just got divorced. Here’s what that experience taught me about B2B SaaS.”
But what worked last year won’t necessarily work today. Even if it did, prospects couldn't care less about someone's divorce, harsh as that may sound.
So, what strategies work now, how can you get more views, and how can you convert engagement into paying clients? Let’s get into it.
LinkedIn’s algorithm: Why it shows what it shows
LinkedIn’s algorithm looks at three things: how relevant your post is, how fast people interact, and how much engagement it generates.
So if you’re averaging 500 to 2,000 views with 10,000 followers, you’ve already cracked part of the code. Now it’s just a matter of scaling what works.
And throughout all the algorithm and trend changes, the strategies that have stood the test of time follow this formula: highlighting an issue, offering immediate value, and pursuing authentic connections.
Best strategies for getting more views and clients on LinkedIn
The more eyes on your content, the more opportunities you create. Every comment, like, or share brings you closer to someone who could become a client.
Here’s how to leverage your reach, build engagement, and turn connections into paying clients:
Message existing connections about your latest post
Not every connection will see your posts despite being high-quality, relevant, and timely to your network. But you can’t just leave everything up to LinkedIn’s algorithm.
So, be proactive and message the people in your network who you think will benefit most from your content.
Segment your connection list first. Find content that fits that segment and send something simple like “Hey, {{first name}}, saw that {{something relevant to your topic}}. I wrote a post about {{topic}} that might be useful. I’d love to hear what you think!”
You can do this manually with a couple of dozen connections. But if your network has hundreds or thousands of connections, use LinkedIn automation.
A simple drip campaign with the initial message and follow-up is already a good start.
Tagging connections to relevant posts
People love sharing their opinions. So, tagging your connections to your post becomes a win-win scenario.
You’re already posting something that shows your expertise. Then you ask someone from your network to add on to it. Conversations happen, and you get engagement.
It’s a compounding effect as well. People in your network can see your post.
If the person you tagged also engages with you in the comment section, their network might also see the post.
The goal here isn’t to convert the person you tagged.
It’s having an active conversation that LinkedIn’s algorithm can push to a broader network.
And when people have questions in the comments, you can say something like, “Hey, {{first name}}, good question, I’ll send you a message. Let’s talk more!”
Start polls to spark low-commitment engagement
Not everyone is ready to drop a comment or write a full response, but a simple click on a poll option?
That’s low effort and algorithm-friendly. Polls naturally invite interaction without putting people on the spot.
Plus, they give you quick insights into what your audience cares about. You can even follow up with people who vote to continue the conversation.
Use native documents to get more scroll time
The more time people spend on your post, the more LinkedIn pushes it to other users. That’s why document posts like slideshows or carousels are winning right now.
These posts require people to click through multiple pages, keeping them engaged longer.
This signals to LinkedIn that your content is worth spreading. You don’t need fancy designs to make this work.
A simple deck with 5–7 slides covering a pain point, a quick framework, or a checklist is often enough to catch attention.
Here’s a simple formula to follow:
- Slide 1: Strong hook or question
- Slides 2–6: Quick tips, steps, or value points
- Final slide: Clear CTA, like “Message me if you’d like help applying this.”
Comment on trending industry posts (with intent)
Sometimes, the best way to get noticed isn’t by posting—it’s by showing up on other people’s posts.
LinkedIn favors active profiles across the platform, not just on their feeds. So, look for trending posts in your industry.
You’ll find these on your home feed, in industry hashtags, or from well-known voices your network already follows.
But don’t just drop a “great post!”—that’s lazy engagement. Instead, add to the conversation.
Here are a few examples of what you can do:
- Share your perspective or experience
- Offer a tip that expands on their post
- Ask a thoughtful follow-up question
Key takeaways
Getting more views and clients doesn’t just mean focusing on your posts.
It’s about contributing to your network, finding ways to provide value, and seeking authentic relationships.
To recap, here are the best strategies you can use to make LinkedIn’s algorithm work in your favor:
- Be proactive and message existing connections about your latest post
- Tag your connections in content where they can also contribute their opinions
- Start polls to get low-effort engagement
- Use native documents to get people to engage with your content longer on the platform
- Comment on trending posts with intent