In the past, marketing campaigns were based on large-scale data analysis.
A group of marketers had to study the available research, conduct assessments, and craft an approach that could maybe, possibly appeal to their target audience.
Today, the volume of data has become completely and utterly unmanageable.
Each market is divided into hundreds of segments, and if humans were to study all this info, it would take them years, if not centuries.
Fortunately, the emergence of Amazon Web Services (AWS) analytics has saved us the trouble.
If you’re a digital marketer or someone interested in it, your work is about to become easier! Just learn what AWS is and what features it can perform.
The basics of AWS
AWS is the provider of cloud-based solutions that enable businesses to perform an instant analysis of the available data and get valuable insights.
Experienced AWS consulting specialists can help your company with everything, from migrating your workloads to optimizing performance, offering strategic guidance, accelerating delivery time, detecting weak areas, and offering recommendations.
Digital marketers can benefit from the following aspects of AWS:
- Amazon Redshift. This is a key warehouse responsible for storing and analyzing all data related to your business.
- Amazon QuickSight. This tool creates visual reports, giving marketers a chance to see how their campaign is performing.
- AWS Glue. It prepares and combines the data you need, getting it ready for in-depth analysis.
- Amazon Kinesis. A tool that offers instant analysis of real-time data, such as when you’re speaking with a potential customer online.
Each of these elements can boost the efficiency of your digital campaigns even when used independently.
If you put them together, they’ll provide truly spectacular results.
How AWS analytics helps in digital campaigns
Now, let’s consider how AWS can help your digital campaigns perform better by using practical examples.
Targeting your audience more efficiently
Let’s say you target people within the 20-30-year-old category.
AWS can show you that this group is most active on Instagram between midnight and 2 a.m.
Just this one little insight can already give you critical knowledge to target your potential customers more effectively: you’ll be able to reach out at the time most of them go online.
Reducing business costs
AWS shows which campaigns perform well and which bring you nothing but losses.
Imagine that you’re working for a travel agency, and you launched 5 ads across 5 different countries.
AWS Redshift will analyze the patterns and come back to you with key insights.
As an example, it can show that despite all your effort and money, your campaign fails in one specific location.
It brings no bookings at all, so keeping it going is pointless. By withdrawing it, you will save up, getting an opportunity to make smarter investments.
Ensuring scalability
If everything goes well, your business will grow, just as the volume of data it needs to operate.
Non-cloud-based systems can fail to accommodate your changing needs, but you won’t face a problem like this with AWS.
Delivering real-time insights
Tracking the performance of your digital campaigns in real time is an incredible feature of AWS.
Why spend your time on things that bring no returns when you can see what’s working and what doesn’t right away?
Providing clear reports
Using the dashboards, charts, and other forms of visual reports produced by QuickSight helps systemize and perfect your work.
If you put $5K into your digital campaign, AWS can show you that, for instance, 63% of your sales come from Instagram, 30% come from Facebook, and the remaining 7% arrive from Google.
This will help you shift your priorities accordingly.
The long-term value of AWS analytics
AWS is a great cloud helper that allows marketers to deliver better, more efficient digital campaigns.
With its help, you won’t have to worry about spending tons of money just to find out that your campaign isn’t working.
You’ll see detailed breakdowns right away, so you’ll be able to act immediately.
Start learning how to work with AWS, and if you need help, remember that consulting services are just around the corner.
Spend some time applying effort: it’ll be worth it, as your digital campaigns will become more targeted and profitable in no time.