Sometimes you can’t beat the classics, and when it comes to marketing video is still one of the most impactful and persuasive tools available.

That doesn’t mean technology can’t help advance the way video content is created and delivered, though.

Over the years, client expectations from what marketing should be have evolved.

Modern demographics respond best to video marketing that is personalized, relevant, and at their fingertips.

With AI video, you can have custom content that scales with you, without sacrificing quality or creativity in your marketing.

This can make a world of difference when you’re building ad campaigns, putting together outreach strategies, or tracking a customer journey.

Five ways to use high-impact marketing

While there are certainly more than five ways you can use AI video in a marketing campaign, we’ve compiled a list of what we believe are five of the most high-impact ways you can utilize this kind of technology.

1. Hyper-personalized video messaging at scale

Video messaging is at the top of our list for a reason.

Even a decade ago, the idea of being able to send a unique video message to every single lead in your CRM was pure fantasy. 

Today, that’s something we can easily accomplish through AI.

Marketing professionals can automate personalization that uses specific names, product references, locations, and other details to tailor any and every video for the recipient.

This can be especially effective when you’re onboarding customers as a means of getting their attention, though it does have other uses.

Personalized videos are good for sending appointment reminders, introducing or updating on loyalty programs, or executing re-engagement campaigns for previous clients.

2. Smarter paid ad campaigns

With the use of AI, paid ad campaigns no longer have to be a one-size-fits-all outreach.

Companies can generate catchy ads with variations to fit every different audience and platform they want to target.

For example, one ad might be optimized for a gen-z demographic using TikTok, while another is altered for gen-x who are more likely to be found on Facebook.

There can even be a more dramatic shift, like retooling the same ad but for professionals on LinkedIn.

Reaching people where they’re at and appealing to the media style they’re most comfortable can have the best results.

3. B2B sales and outreach

Cold emailing might be a go-to phrase for marketers, but the goal should really be to warm up that outreach.

AI video can help you do that by making personalized pitches that give you a way to stand out from the rest of the outreach messages with static intros or rigid templates that flood inboxes.

This is also another example of how AI can take some of the load off of a marketing team that’s already dealing with a shortage of time to properly devote to their responsibilities.

With AI video prompts handling the initial outreach, employees have more time to focus on closing deals and tending to any issues that crop up that need a human touch.

4. Real-time responses

Relying on AI, including video, for customer service is another way to make sure your sales and marketing teams are using their time to the highest potential.

Previously, customers would either be directed to a formulaic chat-bot or told to wait for an email response.

Using AI video technology, the customer can instead get a video response that directly addresses them by name about the problem and the solution.

5. Personalized event invitations and recaps

Hosting events (whether virtual or physical) is a great method for outreach, and a staple in marketing campaigns. 

AI video API like Tavus makes the process of creating custom invitations easier, and better. The entire process can be automated, from lead generation to personalization.

Not only can AI videos address the recipient by name, but they can also provide a custom agenda.

Based on the employer or profession, the invitation can highly specific sessions or speakers that might be relevant.

You can even use AI video to highlight networking opportunities.

Conclusion

AI video doesn’t just save you time, it also improves on an aspect of marketing that most marketing staff would never have had the time or creative energy to accomplish at a larger scale.

One person can’t make two hundred personalized outreach messages or invitations in under an hour… but AI video technology can.

By utilizing this technology, you can keep up with the competition and operate more effectively than ever before.