Cold email platforms enable B2B sales teams to target and personalize outreach at scale, significantly increasing their chances of landing more deals.
Explore the features of our favourite outreach tools here!
A cold email is the first step towards landing a sale. It is the initial contact made with your prospects and the beginning of their journey down the sales funnel.
Targeting large audiences quickly makes cold email platforms crucial for nurturing leads and building relationships that ultimately lead to closed deals.
They provide AI tools to streamline sales and improve communication efficiency, making closing deals more attainable.
Instantly
G2 rating: 4.8/5 
with 3,665 reviews
Instantly provides users with advanced automation tools to help businesses improve sales.
It utilizes intuitive AI features that allow businesses to find leads, personalize email content, analyze data, and present actionable insights efficiently at a large scale.
To give their clients an advantage over competitors, Instantly offers a lead database with over 160 million verified email accounts, ensuring your business has the best chance to convert prospects into customers.
Top features
- AI-Enhanced data analytics and content personalization to help marketers develop impactful strategies
- Automated email warmup for improving account reputation and deliverability
- A visually appealing key dashboard to monitor campaign progress
- CRM with advanced filters and profile personalization
Pricing
Instantly offers monthly pricing plans to suit your business’s needs and budget. They also offer 20% savings when you choose annual billing.
They provide three categories for subscriptions that are priced as follows:
- Growth: $37/month
- Hypergrowth: $97/month
- Lightspeed: $358/month
- Growth leads: $47/month
- Supersonic leads: $97/month
- Hyperleads: $197/month
- Light speed: $492/month
- Growth CRM: $47/month
- Hyper CRM: $97/month
Mailshake
G2 rating: 4.7/5 with 306 reviews
Mailshake helps B2B businesses close deals by providing a platform to automate cold email and LinkedIn direct message sending.
With its mail-merging feature, businesses can automatically generate high volumes of personalized emails and LinkedIn messages, tailored and ready to send to their target audience.
It allows users to set a schedule for their follow-up emails, making them more consistent, yet less spammy.
They also offer a built-in calling feature to help you make cold calls and build better connections with your audience.
Top features
- Simplified user interface for ease of use
- Efficient mailbox management to keep your contact lists clean
- Automated personalized message content generation
- Built-in deliverability checker
Pricing
Mailshake offers three fixed-priced packages and a custom plan for B2B businesses.
The monthly costs to leverage this service are:
- Starter: $29/month
- Email outreach: $49/month
- Sales engagement: $99/month
- Agency plan: Talk to sales
Warmup Inbox
G2 rating: 4.7/5 with 45 reviews
Warmup Inbox provides B2B businesses with a library of real inboxes to use for email warmup.
This boosts sales by increasing your accounts’ deliverability and ensuring that your cold emails reach the audience’s inbox.
This will increase engagement with your content, leading to more closed deals.
The platform further protects your deliverability with real time blacklist and sender reputation monitoring tools that alert you when there are issues with your outreach.
The entire warmup process is automated; just apply your settings and preferences, and let Warmup Inbox generate email content and automatically send it out.
Top features
- AI-generated email content with the option to use pre-made templates
- Sender reputation monitoring to ensure your outreach lands in your prospect's mailbox
- Contact list with over 30,000 real inboxes for warmup
- Custom warmup topics to personalize your emails directly for your target industries
Pricing
Warmup Inbox offers three affordable monthly subscriptions and a 7-day free trial to boost your sender reputation.
Their paid packages include:
- Basic: $19/month
- Pro: $59/month
- Max: $99/month
Omnisend
G2 rating: 4.6/5 with 933 reviews
Omnisend is a powerful marketing tool for e-commerce businesses looking to improve their sales.
With workflow automation, users can save time and resources by automatically performing basic tasks.
For example, prospects engaging with your website can trigger AI-generated responses for cold outreach with suggestions and solutions based on their interaction.
For B2B marketers who wish to branch out into different channels, Omnisend also provides an SMS marketing tool that automates outreach sent by text.
Top features
- Sales tracking allows businesses to see how their content translates into closed deals
- Customizable workflow automation automatically performs simple tasks, such as email follow-ups and engagement tracking
- Flexible drag-and-drop template designs to make your content more appealing
- Clean, simplified user interface to make outreach convenient
Manyreach
G2 rating: 4.3/5 with 20 reviews
Manyreach is a simple cold email campaign manager that increases sales by streamlining critical campaign procedures.
Some features they offer include a CRM with unlimited contact storage, campaign planning with trigger-response automation, personalized email generation, email warmup, and account authentication.
Its personalization features help close deals by creating relevant content for your audience to connect and engage with, leading more people down the sales funnel.
Top features
- SPF, DKIM, and DMARC authentication to ensure blacklists don’t flag your emails
- Built-in automated email warmup
- Easy scaling with AI-assisted workflow automation
- API integrations for connecting your favorite AI tools
Pricing
Instead of a subscription, Manyreach uses a credit-based system, letting you pay only for how many emails you plan to send.
Here are the price breakdowns of their credit packages:
- 250 credits: Free
- 10,000 credits: $49
- 100,000 credits: $149
- 300,000 credits: $299
- 600,000 credits: $899
Key takeaways
- Instantly is a great all-in-one platform for managing your cold email campaign, offering imperative features like AI data analysis and an integrated CRM to boost sales.
- Mailshake features message automation to help you boost sales; the platform helps personalize outreach with content generation tools to create more engaging emails.
- Warmup inbox is purposefully designed to strengthen your account reputation and ensure that content reaches your target audience.
- Omnisend is perfect for email marketers who wish to expand the scope of their outreach through other channels like SMS and LinkedIn.
- Manyreach is a simple campaign manager with a credit-based system that allows you to pay only for the features you need.